Laminam signs an agreement with Crossville for the distribution of large format and lean profile Tile Panels in the U.S.

"Laminam by Crossville" Launches Nationwide Through Exclusive Distribution Agreement with Laminam S.p.A.

Fiorano Modenese (May 14, 2012)  – Crossville Inc. is launching “Laminam by Crossville,” a full line of lean profile, large format porcelain products. This important new offering comes through an exclusive distribution agreement between the Italian manufacturer Laminam and Crossville Inc. Under the agreement, Crossville is the sole source for Laminam’s innovative large unite porcelain panel products throughout the U.S. The distribution agreement is effective immediately, with product availability anticipated in early June.

“This is a landmark agreement and another example of Crossville’s commitment to meeting the needs of the U.S. market,” states Crossville President John Smith. “We recognized the growing demand for very large format, thinner, so we searched the globe to source the best products that would appeal to the American aesthetic and match the Crossville quality standard.”

Laminam by Crossville products, each selected expressly for the U.S. market, are suited for interior wall installations and may be used on an array of surfaces. The initial offering of 3mm thick fiberglass reinforced porcelain panels will be available in over 50 items. As Smith explains, “the extremely lean profile of these reinforced panels result in durability, versatility and unparalleled technical performance.”

“These products are game changers,” Smith continues. “The colors and styles of Laminam by Crossvile are right for the American market. These thin but extremely durable large panels are very simple to work with and install and will invite innovative field applications. Architects and interior designers should really have fun exercising their creativity in new and unique ways.”

Crossville’s logistics and Laminam’s leadership in production and technology will ensure ready availability for American specifiers. As Smith states, “the partnership with Laminam reflects a true synergy and a smart international procurement to not just meet but lead domestic demand for the most cutting edge products available globally”.

Laminam’s CEO, Alberto Selmi, concurs.

“Crossville’s commitment to quality, excellent logistics team and established relationship with the A&D community make this partnership truly ideal. We are excited for Laminam by Crossville to launch in the U.S. market,” shares Selmi.

For details on the Laminam by Crossville products, visit LaminambyCrossville.com

About Crossville, Inc.

Crossville, Inc. manufactures award-winning Porcelain Stone^®and Design Solutions™ tile, as well as Natural Stone Collections for both residential and contract applications. The company offers Laminam By Crossville large format, thin slab tile through an exclusive U.S. distribution agreement with Systems Group's Laminam division. Known for leading innovation, Crossville is a company of “firsts” for the U.S. tile industry:  first to produce large format (24"x24") tile on site, first to manufacture tile with certified recycled content, first to develop the Tile Take-Back™ Program for recycling fired porcelain tile and first to achieve certification of its waste recycling programs and become a net consumer of waste. For more information on Crossville, visit CrossvilleInc.com.

About Laminam S.p.A.

Laminam S.p.A. is the world leader in the manufacturing of large format, lean profile ceramic surfacing products. A consolidated division of Systems Group, the company utilizes an advanced, fully automated production process to create a large and thin ceramic and porcelain slab products available worldwide. Through an exclusive agreement with Crossville, Inc., Laminam's products are sold in the United States as "Laminam by Crossville."

LAMINAM MILAN GETS A NEW LOOK

The LAMINAM Milan showroom will be shut for a short length of time, at the end of which it will reappear with a new look, surprisingly and strongly architecture led.No longer simply ‘on display', the material becomes the essence of the building, with its lightness and versatility, communicating even more effectively and incisively the uniqueness of the Laminam collections.

REZDORA COOKING @ LAMINAM

Laminam On Top is the new Laminam system for horizontal surfaces, which combines technological features with high-level aesthetics. An authentic Modenese “rezdora” (a dialect word meaning the female head of the household) will test her abilities with pastry and tortelloni on new Laminam kitchen worktops.

17th April
PRESS PREVIEW & EVENT
6:30 pm
Rezdora cooking:
tips & tricks
on sealing tortelloni

http://www.domusweb.it/it/news/laminam-le-superfici-sono-tutte-uguali/

Developing creativity, uncovering the world exploring surfaces and materials:this is the objective of the "Are all surfaces the same?" workshops, the hands-on workshops designed according to the Bruno Munari Method, arranged by Laminam under the heading of WORKING PROGRESS.The workshops are aimed at children of three years and up, and are conducted by Cristina Bortolozzo (Certified Trainer of the Bruno Munari® Association) and give a live experience in discovering different textures. These will be held in the Milan showroom. 

WINDOWS

The exhibition “WINDOWS, finestre” opened on Thursday, January 19 in Laminam's Milan showroom, third part of its WORKING PROGRESS programme.

Dedicated to architecture and the modern-day city, the exhibition will remain open until February 2 and is a collection of watercolours, sketches and designs by Luca Scacchetti:the thin Laminam ceramic slabs have been transformed into backdrops for this occasion, becoming metaphorical windows open on the urban panoramas, expressly cut and outlined into different shapes and suspended in the showroom's space.

LAMINAM WORKING PROGRESS:A WINDOW OPEN ON THE CITY

Part three of the programme dedicated to the culture of design has taken on the look of art.On display are the works of Luca Scacchetti, windows with a view onto multi-formed urban panoramas.

WINDOWS, finestre.Open in the walls of any city, they reveal the face of present-day urban architecture and give their name to the third part of WORKING PROGRESS.

The exhibition, which starts on January 19, 2012, in Laminam's Milan showroom at Via Mercato 3, brings together sketches, designs and watercolours by Luca Scacchetti.

Both architect and designer, Scacchetti narrates the everyday landscape of the city in a rarefied vision which proceeds using recurring experiences:  a different kind of Milan is seen, but it could in fact be anything, in an affectionate and disenchanted design representation, which becomes the narrative of contemporary living.

Stains of colour take on substance and find their place in certain Laminam structures which simulate the complexity and richness of the views from the windows of our city homes.

Splashes of urban visions open out on walls “pierced by windows, windows from which to watch other cities or the same ones, changed by design or better still, by shadows, blurs, dreamlike images of invisible plans ”, Scacchetti explains.“A game to present a series of watercolours, initial sketches or the remains of architectural projects come to fruition or not, a little everywhere, but which carry inside, deep inside, also and always a little of Milan.  But also a way to reiterate that architecture is merely what we see from any window in our homes, even the most common, taken for granted or ugly.A city's architecture is that which, piece by piece, builds that daily, customary and recurring image that greets us when we awaken.There, in that casual view, where neither monuments nor fanciful ponderous oddities of fashionable architects can be seen, is where a city’s true identity is held, its usual, daily face, perhaps a little grey but still beautiful because authentic and true".

WORKING PROGRESS is the name chosen for a series of high-level creative initiatives, a pathway, which intends to suggest, using material as its starting point, synthesis of lightness and precision, incentives and different points of view, transforming the Laminam showroom into a vibrant place forculture and training, an open space, ceaselessly evolving.

Scheduled aretemporary installations, meetings and workshops, art, architecture, and photographyexhibitions, activities and events,moments to reflect and update, as well as children'sworkshops, structured using the Munari method, and design school students invited to carry out their work "in the shop window".

Press preview & cocktails

January 19, 2012 at 19.00

Laminam Milan

Via Mercato 3

T: +39 02 89092496

WORKING PROGRESS SECOND EVENT

An enchanted landscape greeted the many people who arrived on Thursday, December 1 at Laminam's Milan showroom for the second event of WORKING PROGRESS, enveloping them in a unique Christmas atmosphere of other times. The innovative ceramic slabs took centre stage in a three-dimensional dream called “A Christmas Landscape”, a vision signed by Giulio Iacchetti, which drew its inspiration from an evocative Pieter Bruegel painting of an evocative mediaeval township.

The installation can be admiredall over the Christmas period: until January 9, the window onto the street will weave the spell of afairytale landscape even to those passers-by most pressed for time.

WORKING PROGRESS: Laminam ceramic slabs become the prime materials for a dream in the “Christmas Landscape” conceived by Giulio Iacchetti

http://vimeo.com/33014264