Laminam Expo is opening to the public and is planning its launch featuring a work that is the outcome of the collaboration between Alessandra Stefani, art gallery owner Federico Lugér and artist Luca Pozzi. This space is essentially made up of four stations: The “Percorso lastre libere” installation (free slabs pathway), created by Alessandra Stefani. “My intention was to recreate a walk through nature. The slab rises up pure and free from the ground, like a tree, surrounded by moss, lichen and stones. It is a double-switch path that lets you experience different surfaces, a bit like taking a walk in the forest: the things you see when you walk down the path are different to what you notice on the way back.” The lounge kitchen in the left section is just as impressive, made entirely with sheets of Laminam and creating a monolith rising up over 5 metres tall: a multi-purpose volume, a work station. Three spaces integrated perfectly into the living area, remain entirely at the disposal of visitors to the showroom: an imposing “Lastroteca” (slab library) containing over 100 full size slabs, that can be cleverly viewed instantaneously; an interactive, multimedia zone consisting of a video wall where you can see Laminam videos and applications, and a magnetic wallboard illustrating aspects of the world of architecture and interior design where architects and designers can “play around” with the samples of all the Laminam collections while exploring the creative process at the design stage. The work by artist Luca Pozzi is very important. A façade covering an expanse of 160 m2. A building of the future, using conceptual windows to illustrate the dialogue between the world and Laminam the company and Laminam the surface, day after day. Laminam chose which applications to show in line with its own taste and according to the market segments it considers most important. The exercise was made possible through constant commitment and enthusiasm. Building relationships with artists, apparently with no link to the world of business, has made it possible to give slabs an aesthetic and artistic feeling, the added value of “integrated systems”.
Laminam Expo is opening to the public and is planning its launch featuring a work that is the outcome of the collaboration between Alessandra Stefani, art gallery owner Federico Lugér and artist Luca Pozzi.