Laminam presents the Hydrotect self-cleaning system at the Laminex temporary showroom set up inside “The Cloud”, a building of striking architectural character designed and built on the occasion of the World Rugby Championships in 2011. The innovative Hydrotech treatment, developed in collaboration with the Japanese company Toto, was presented to customers in New Zealand together with the numerous Laminam covering solutions for outdoors and ventilated walls. The world’s slimmest porcelain stoneware slabs took centre stage in the exhibition space during an event in which they formed the ideal backdrop to the performance of the graffiti artist Jonny 4Higher. The murals that were brought to life on the Laminam surfaces proved the perfect setting to highlight the extreme stain resistance and durability of the slabs, as well as underlining the Laminam Green approach.